Privacy Policy
Effective Date: September 15, 2025
Last Updated: September 15, 2025
Introduction
Welcome to Delexi. Delexi Inc. (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our software platform and related services (collectively, the “Service”).
This policy applies to information we collect through our Service and in email, text, and other electronic communications between you and us. Please read this Privacy Policy carefully. By using the Service, you consent to the data practices described in this statement.
Information We Collect
We collect information in several ways to provide and improve our Service:
- a) Information You Provide Directly:
- Account Information: When you register for an account, we collect personal information such as your name, email address, company name, and payment information.
- Communications: If you contact us directly for support or other inquiries, we may receive additional information about you, such as the contents of your message and any attachments.
- b) Information We Collect from Third Parties (Amazon):
- Amazon API Data: To provide our Service, you must authorize us to connect to your Amazon account via Amazon’s APIs, including the Selling Partner API (SP-API) and the Amazon Advertising API. Through these connections, we access and process your commercial data, which may include:
- Sales and order data
- Inventory levels and history
- Advertising campaign data (performance metrics, keywords, spend, targeting)
- Product listing information
- Business reports
- c) Information We Collect Automatically:
- Usage Data: We automatically collect information about your interactions with our Service, such as the features you use, the pages you visit, and the dates and times of your access.
Cookies and Tracking Technologies: We use cookies and similar technologies to help operate our Service, remember your settings, and analyze usage patterns.
How We Use Your Information
We use the information we collect for the following purposes:
- To Provide and Maintain the Service: To operate our platform, perform ROI simulations, automate advertising, and deliver the core features of Delexi.
- To Improve the Service: To understand how our users interact with the Service and to develop new features, we use anonymized and aggregated data for analysis and research.
- To Communicate with You: To send you service-related announcements, updates, security alerts, and provide customer support.
- For Security and Compliance: To protect against fraud, abuse, and security risks, and to comply with legal obligations.
Legal Basis for Processing (for EEA Users)
If you are an individual in the European Economic Area (EEA), we collect and process information about you only where we have a legal basis for doing so under applicable EU laws. The legal basis depends on the Service you use and how you use it. This means we collect and use your information only where:
- We need it to provide you the Service, including to operate the Service, provide customer support and personalized features, and to protect the safety and security of the Service (Performance of a Contract).
- It satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote the Service, and to protect our legal rights and interests (Legitimate Interests).
- You give us consent to do so for a specific purpose (Consent).
- We need to process your data to comply with a Legal Obligation.
How We Share Your Information
We do not sell your personal information or your commercial User Data. We may share your information only in the following limited circumstances:
- Service Providers: We may share information with third-party vendors and service providers who perform services on our behalf, such as cloud hosting, payment processing, and analytics. These providers are contractually obligated to protect your information and use it only for the services we request.
- Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect our rights or property, or protect the personal safety of users or the public.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
Data Security
We implement a variety of security measures, including encryption and access controls, to maintain the safety of your information. However, no electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with the Service. As stated in our Terms of Service, we will permanently delete your User Data within thirty (30) days following the termination of your account, unless otherwise required by law.
International Data Transfers
Our company is based in Canada, and we may use service providers located in other countries (such as the United States). Your information may be transferred to, and maintained on, computers located outside of your country where data protection laws may differ.
- For users in the EEA, please note that Canada has been recognized by the European Commission as providing an adequate level of data protection.
- When we transfer your information to third parties in countries that have not been deemed adequate (such as the United States), we do so using legally recognized mechanisms, including Standard Contractual Clauses. By using our Service, you consent to these transfers.
Your Data Protection Rights Under GDPR
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. These rights include:
- The right to access, update, or delete the information we have on you.
- The right of rectification to have your information corrected if it is inaccurate or incomplete.
- The right to object to our processing of your Personal Data.
- The right of restriction to request that we restrict the processing of your personal information.
- The right to data portability for a copy of the information we have on you in a structured, machine-readable format.
- The right to withdraw consent at any time where we relied on your consent to process your personal information.
- The right to lodge a complaint with a Data Protection Authority about our collection and use of your Personal Data.
To exercise any of these rights, please contact us at admin@delexi.ai.
Children's Privacy
Our Service is not intended for use by anyone under the age of 18. We do not knowingly collect personally identifiable information from children.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We will provide notice through the Service or by email for material changes.
Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
Delexi Inc.
567 Clarke Rd, Coquitlam, BC V3J 0K7, Canada
Email: admin@delexi.ai