Got questions? This way.
Have a question? We're here to help. Check out our most frequently asked questions below.
Understanding Delexi:
Delexi is a Commercial Decision Engine that synthesizes public market data and your specific account metrics into actionable intelligence. Unlike tools that focus on day-to-day tasks, Delexi validates strategic decisions before you commit capital.
It works in a three-step loop:
Data Ingestion: The engine pulls in live public market signals (public BSR changes, search trends) and your specific customer search behavior via the API.
AI Simulation: Our AI models process your isolated data to forecast financial outcomes, such as launching a product or changing an ad budget.
Actionable Output: The result is a clear forecast that guides your strategy and powers our intelligent advertising automation.
DELEXI is engineered for sophisticated e-commerce stakeholders managing significant product portfolios and advertising budgets.
Professional Sellers & Brand Owners: Established sellers who need to make confident, portfolio-level decisions to scale their business.
Manufacturers: Brands using Amazon as a key sales channel that require deep market intelligence to manage their competitive positioning and ad spend.
Investors & Aggregators: Firms that need powerful forecasting and risk assessment tools for due diligence and managing portfolio assets.
Reduces Costly Guesswork: Our ROI simulation provides data-driven forecasts to transform high-risk investments into calculated choices.
Scales Portfolio Management: We provide portfolio-level analytics to identify top performers, underperformers, and hidden growth opportunities across your entire catalog.
Optimizes for Total Profit: We move beyond chasing a low ACOS (Advertising Cost of Sales) to maximize your total profitability (TACOS), ensuring ad spend drives overall business growth.
Aligns Your Team: By providing a single source of truth for forecasting, Delexi ensures marketing, finance, and operations are aligned toward the same goals.
Getting Started:
Delexi offers a transparent pricing model visible on our Pricing Page. You can start a Free Trial directly through our website to test the features. For enterprise clients with complex portfolios, we recommend requesting a demo where a product specialist can walk you through the simulation engine using your specific business context.
You connect your account using Amazon's secure Selling Partner API (SP-API). You will be redirected to a secure Amazon login page to grant permissions.
Security Note: We never see or store your Amazon login credentials. The connection is made via a secure, encrypted OAuth token which you can revoke at any time via Seller Central.
The initial data synchronization can take between 2 and 24 hours, depending on the size of your account and sales history. This is due to Amazon's API rate limits. Your Delexi dashboard will show a "Data Sync Status" so you always know how fresh your data is.
Platform Features & Data:
The ROI simulation is a predictive modeling tool that lets you run "what-if" scenarios. You input an action (e.g., increase ad budget by 30%) and variables (e.g., timeframe, product cost), and the engine forecasts the financial impact, including projected revenue, net profit, and a break-even timeline.
It provides a highly educated forecast, not a guarantee. Much like a weather forecast, its accuracy is highest for near-term predictions and is designed to provide clear, directional analysis to reduce risk.
- Note: Simulations are generated using only your historical data and public market trends; no other seller's private data is used in your forecasts.
Delexi moves beyond single-product metrics to give you a strategic view of your entire catalog. Key features include:
Portfolio Health Dashboard: A consolidated view of total revenue, blended TACOS, overall profit, and other key metrics.
Product Segmentation: Group products by brand, category, or lifecycle stage to analyze performance.
"Winners, Losers, & Sleepers" Matrix: An automated analysis that categorizes products to help you decide where to invest, maintain, or divest.
Our automation goes beyond simple rule-based bid management. The AI operates on a multi-factor model to maximize total profitability. When setting a bid, it considers:
Product-Level Profitability: It bids more aggressively for high-margin products.
The "Halo Effect": It analyzes how ad-driven sales impact organic rank and overall TACOS.
Portfolio Budget Allocation: It dynamically shifts your budget to campaigns with the highest potential for profitable growth.
Delexi is an authorized provider for Brand Analytics. We integrate reports like Search Query Performance and Market Basket Analysis to visualize your brand's performance.
Compliance: We strictly adhere to the Amazon Acceptable Use Policy. This data is used solely to provide insights to you (the authorized seller). We do not aggregate, sell, or share your Brand Analytics data with any third parties or other sellers.
Technical & Support:
Currently, Delexi is exclusively available for the Amazon US marketplace. This sharp focus allows us to provide the deepest and most accurate intelligence for the world's largest Amazon market. We are actively planning our expansion into other global marketplaces, so please check back for future updates.
Currently, our entire focus is on being the best Commercial Decision Engine for Amazon. We believe this singular focus allows us to provide a level of depth and expertise that would be impossible if our attention were divided.
We are committed to providing timely, expert-level support. We offer email and in-app chat support with our team of product specialists. For enterprise clients, we provide a dedicated account manager for proactive strategic guidance and custom training.
Security is our top priority. We utilize a Sandbox Architecture to ensure strict data isolation.
Database Isolation: Your commercial data is stored in logically isolated environments. It is never commingled with data from other sellers.
Encryption: All data is encrypted at rest using AES-256 standards and in transit using TLS 1.2+.
Access Control: Database access is strictly scoped. Only the automated system and authorized support staff (with your permission) can access your instance.